Seattle I Boards and Social Media
Social media technologies enable the creation and sharing of information online. Social media can be a powerful tool for business development and it can be a source of "instantaneous" harm. Customers, investors, employees, suppliers, competitors and others can comment on a wide variety of topics pertinent to a company on social media platforms, and thereby affect a firm's reputation - positively or negatively. Fewer than 10% of boards report feeling well-versed in social media; and only 33% of boards get expert monitoring of their company's social media presence. Attend this session and you can learn what the best prepared boards do, as expectations for social media participation are rapidly shifting.
Location and Time
Washington Athletic Club
1325 6th Ave
Seattle, WA 98101
7:00 am - 7:30 am: Networking Breakfast
7:30 am - 9:00 am: Program
Steve KreitAt EisnerAmper LLP, Steven Kreit is Partner-in-Charge of the New York Commercial Audit and Assurance Practice, as well as the Life Sciences and Technology groups in New York. He has significant expertise in serving industries across major markets, including life sciences, technology, pharmaceuticals, media, manufacturing and distribution. In over 25 years in public accounting, Steven has taken companies through the IPO and reverse merger processes, and numerous registration statements, including drafting sessions with investment bankers, attorneys, and ensuring compliance with SEC rules and regulations. Steven has been engaged by clients as an acting CFO (for a publicly traded biotech firm), as well as a pro bono advisor to early stage start-ups. He also spearheads the firm’s annual research report, Concerns About Risks Confronting Boards focused on the issues of risk and reputation.
Greg WattsGreg Watts is a partner at Wilson Sonsini Goodrich & Rosati in the firm’s Seattle office. Co-author of a treatise entitled Directors' & Officers' Liability: Current Law Recent Developments Emerging Issues (Third Edition), Greg has a nationwide practice that specializes in defending companies and their directors and officers in securities class actions, shareholder derivative actions, contested mergers and acquisitions, and SEC enforcement proceedings. Due to the nature of his practice, Greg frequently advises companies in the midst of crises, e.g., financial restatements, product defects, failures to obtain FDA approval, and regulatory investigations, on matters related to public and employee communication and disclosure. The use or misuse of social media is often an aspect of these cases, and is sometimes even the fundamental basis of the lawsuit. Examples include alleged violations of the SEC’s rules against selective disclosure through the use of social media, alleged misleading statements or admissions in a CEO’s blog or personal social media postings, and employee social media posts allegedly confirming the existence and knowledge of problems despite contrary official statements by the company.
Kathy SavittKathy Savitt is currently a founding partner at Perch Partners, a global strategic advisory firm for Fortune 500 and start-up companies in growth industries. Previously, Kathy was President of STX Entertainment Digital. Before that, she served as CMO and Head of Media at Yahoo where she led the brand's global marketing, customer experience and media. Before Yahoo, Kathy was CEO of Lockerz, a company focused on social commerce for Generation Z. Prior to Lockerz, Kathy was EVP/CMO at American Eagle Outfitters, Inc., running global marketing efforts and e-commerce. She was also VP/Strategic Communications, Content and Initiatives at Amazon. Kathy is currently a member of the Board of Directors for Alaska Air Group (NYSE: ALK) and digital media technology start-ups Plex (CA).