Portland I Director Roundtable: Social Media
The rapid development of social media over the past few years has not only revolutionized the way we communicate with each other personally and professionally, it has also transformed the business environment and in the process changed the way companies market to customers, the way they deal with employees, and the way they differentiate themselves in the marketplace.
As directors and audit committee members, it is important to understand the risks and opportunities surrounding social media. Attend this session and we will explore what the best prepared boards do, as expectations for social media participation continue to evolve.
Location and Time
Ruth Chris Steakhouse
850 SW Broadway
Portland, OR 97204
11:30 am - 12 noon: Registration & Networking
12 noon - 1:30 pm: Program & Lunch
Janet JohnsonJanet Johnson, a long-time student of online social behavior and digital marketing resource to Fortune 100 companies, was pulled into social media for business in 2004 when her company paid bloggers to blog about it in a breakthrough, white hat (and controversial) campaign covered by the Annenburg School of Journalism and 200 other media outlets globally. She was the author of BusinessWeek’s Top 10 Business Blogs in 2006, and speaks and teaches about social media and business regularly. She consults with national clients in the technology, consumer retail, healthcare and education space.