NACD Board Leadership Conference NACD Chapter System NACDonline.org

Portland I Director Roundtable: Social Media

Classroom
May 16, 2017
Portland, OR


Overview

 

The rapid development of social media over the past few years has not only revolutionized the way we communicate with each other personally and professionally, it has also transformed the business environment and in the process changed the way companies market to customers, the way they deal with employees, and the way they differentiate themselves in the marketplace.

 
Social media can be a powerful tool for business development and it can be a source of "instantaneous" harm. Customers, investors, employees, suppliers, competitors and others can comment on a wide variety of topics pertinent to a company on social media platforms, and thereby affect a firm's reputation - positively or negatively. Fewer than 10% of boards report feeling that they fully understand social media;and only 33% of boards get expert monitoring of their company’s social media presence.
 

As directors and audit committee members, it is important to understand the risks and opportunities surrounding social media.  Attend this session and we will explore what the best prepared boards do, as expectations for social media participation continue to evolve.




Location and Time

 

Ruth Chris Steakhouse
850 SW Broadway
Portland, OR 97204


11:30 am - 12 noon: Registration & Networking

12 noon - 1:30 pm: Program & Lunch



Speaker Spotlight

 

Janet Johnson

Janet Johnson, a long-time student of online social behavior and digital marketing resource to Fortune 100 companies, was pulled into social media for business in 2004 when her company paid bloggers to blog about it in a breakthrough, white hat (and controversial) campaign covered by the Annenburg School of Journalism and 200 other media outlets globally. She was the author of BusinessWeek’s Top 10 Business Blogs in 2006, and speaks and teaches about social media and business regularly. She consults with national clients in the technology, consumer retail, healthcare and education space.

Accreditation

 




Question about this Event?

Contact Northwest Chapter 24 Roy Street, PMB 24, Seattle, WA, 98109 phone: 206-524-5300 fax: 206-299-9098 email: programs@northwest.nacdonline.org